Published: 24 October 2011
Osirium (www.osirium.com) a leader in Privileged User & Infrastructure Management has today launched its new sales enablement toolkit.
Designed to support marketing and sales efforts in the channel, the desktop application was created to give resellers and partners the knowledge and confidence to talk to customers and prospects about IT security infrastructure issues and how they can be effectively overcome. The ultimate development goal of the application was not only to help Osirium’s channel partners to better qualify sales opportunities, but to also guide them through discussions using high quality videos, presentations, solution sheets and use cases, which have been carefully designed to help shorten sales cycles.
The campaign has also been supported further with extensive research conducted by analyst group Quocirca who worked in partnership with Osirium to validate and quantify senior IT manager’s key security concerns. The findings identified will be made available to Osirium partners, through the application and a series of marketing campaigns that will build over the coming six months.
“From the start, we’ve wanted to provide a far better way of securing the commitment of our business partners and this we’ve achieved through investing heavily in our business development model,” said David Guyatt, CEO at Osirium. “This purpose built application provides a fantastic launch pad for our business partners to confidently engage prospects, as well as develop a profitable business relationship with Osirium.”
The level of information on the application will also allow Osirium’s partners to create bespoke, compelling marketing campaigns that reflect the most pressing of issues in the security space. Elements can also be mixed and matched to create individual marketing campaigns that will keep messages relevant for longer.
“The concept behind this resource was presented to us by the Osirium team a few months back and we could instantly see what business benefits it would bring,” said Alex Teh, Commercial Director at Vigil Software. “For vendors to be successful in the channel they need to support their reseller partners throughout the entire sales cycle; there is no two-ways about it. Not only does this application highlight today’s security issues, but it also takes the reseller through the best ways of matching Osirium’s value with their customer’s need. We expect it to be very well received.”
“The Osirium team has extensive experience in the IT security arena,” said Mark Kacary name, Director at CiRRUS Management Solutions. “This knowledge, accessible via this new application - and combined with the independent research results - brings forward a very powerful marketing and sales tool. It would be very costly for individual resellers to develop their own marketing campaigns in this area so I feel it would be wise for them to utilise this service as much as possible.”
For more information on becoming an Osirium partner please contact Andre Armstrong.